Experience
since 2015
Over 10 years of experience in moving businesses forward digitally. From the first idea to delivery.
About us No spectators.
No spectators.
We play the game ourselves.
Experience, sector knowledge and decisions no AI will make for you. From the first conversation to launch, you talk to exactly the two people responsible for your project.
Future
The web is changing fast. Is your business keeping up?
AI is fundamentally changing how people find and choose businesses. A beautiful website stopped being enough some time ago. We guide you through this shift. With a clear understanding of your business, the right strategic decisions and digital solutions that convince today and still work tomorrow. For people and AI agents.
In numbers Many games.
Many games.
One clear signature.
The team.
Pascal Rentschler
Concept, design, delivery
Pascal is a design enthusiast with a strong passion for minimalism: leaving things out on purpose to make room for what matters. Guided by that principle, he has spent many years designing and building corporate identities, websites and enterprise applications. More than 130 projects for over 90 clients have come out of it, since 2020 under the name Rentschler.digital.
Marcel Vetter
Positioning, strategy, marketing
Marcel thinks backwards from the decision: who says yes in B2B purchasing, who says no and why, he saw first-hand during years as a Microsoft Dynamics 365 consultant at COSMO CONSULT, Fellowmind and Krannich Solar. At Rentschler.digital, that becomes messaging and campaigns on Meta, LinkedIn and Google. Since 2023, he has brought his recruiting experience together at vetter-recruiting.de.
Process
Open without a plan, and the rest of the game is a gamble.
From the first analysis to the finished result, every step follows a clear plan. With transparent costs and decisions you make yourself.
Step 01
Kick-off and audit
We dig deep into your business: goals, audience, competitors, your current presence and existing processes, all looked at as one system. You get a brief that captures everything and sets out what the project is aiming for.
Goals Audience Competitors Processes
Step 02
Strategy and sitemap
We sharpen your positioning and work out page structure, user journey and content. We also decide which tech stack and which processes will carry your project. We only start on design once the foundations are in place.
Positioning Page structure User journey Stack and processes
Step 03
Design
We develop a design system of colours, type and imagery that matches your positioning and brand. You have your say in clearly scheduled feedback rounds. The result is consistent, and there are no endless rounds of revisions.
Design system Colours and type Imagery Feedback rounds
Step 04
Development
We build your website to be responsive, fast and modular, and add the content we developed with you. Forms, CRM and email are connected from the start, and automations take over the routine that costs you time today.
Performance Modularity Forms, CRM, email
Step 05
Launch and support
Before go-live, we check performance, display and technical SEO, and set up data protection and consent properly. We make sure search engines and AI answers can understand your content. Then your website goes live.
Data protection Consent Search and AI answers
Step 01
Define the routine
Together we look at the processes that eat up time today: sorting enquiries, transferring data, arranging appointments. The result is a short list of what can be automated and what deliberately stays manual.
Processes Effort Prioritisation Limits
Step 02
Concept and integration
We define how the automation works, which systems it connects to and where a person decides. Where it fits, we prepare your processes so that AI agents can use them: pre-qualifying enquiries, booking appointments, retrieving data. We settle data protection before anything is built.
Systems Approvals Data protection Agent integration
Step 03
Rollout and operation
We build, test with real cases and introduce your team to it. After that, we check regularly whether the workflows hold up and what can be improved.
Testing Rollout Monitoring Fine-tuning
Step 01
Current-state analysis
We check how you show up in search and in AI answers, and how readable your site is for people and machines. We also look at who clients find instead of you.
Search AI answers Competitors Readability
Step 02
Structure and content
We work out which questions your audience asks and build pages and content that answer them clearly. With clean structure and machine-readable information, so that search and AI understand what it's about.
Customer questions Content Page structure Structured data
Step 03
Measure and refine
We continuously measure what gets found and clicked, and refine in quarterly sprints: content, technology, campaigns. You can see at any time what is moving and what isn't.
Measurement Quarterly sprints Content Campaigns
Are we a match?
Not every project is right for us.
We want to do more than just execute. That's why we prefer working with companies where we can also help shape the positioning, the structure of the website and how the message comes across. For us, good design starts with understanding the audience and what the website really needs to achieve.
We draw a clear line at projects that work against the protection of nature and life, promote racism or antisemitism, or discriminate against ethnic minorities or the LGBTQIA+ community. We turn down such requests regardless of budget.
Working together Three ways.
Three ways.
One shared goal.
Clear rules, shared risk or shared gains: we find the model that fits your plans.
FAQ
What people ask us first.
What does a project cost?
The starting point is the Visibility Audit at €1,500–3,500. If you then commission the core project, we credit half of it. The core project costs €15,000–25,000. Whether you pay a fixed price, a revenue share or a combination of both, we work out in the first conversation.
How long does it take?
The Visibility Audit is ready after one week. If feedback and approvals run smoothly, your site goes live four weeks later. It is quickest when the person who makes the decisions on your side is involved from the start. For the core project, we meet at least once in person or by video, and everything else runs remotely.
When is a revenue share an option instead of a fee?
If new business can be clearly traced back to the website or our campaigns, and we get access to the relevant figures, a performance-based share is possible. This model works particularly well for B2B service providers with clearly defined order values. For law and tax firms, professional conduct rules (in Germany, for example) usually rule it out. That said, we do not offer it to everyone: we only take a share in business models we believe will succeed.
What happens after launch?
Launch is the start. Not the finish line.
You can add new services, case studies and content yourself at any time. If you'd rather not deal with any of it, we take care of it for you. With our monthly care plan, we keep your website up to date and, if you wish, keep developing your visibility and automations. At a transparent fixed price.
We already have an agency. What do you do differently?
We do not start with design but with the question of what you stand for and for whom. Only then do we build the site. On top of that comes what a web agency rarely offers: we take routine work off your team through automation, and we measure whether clients and AI search find and understand you.
Let's talk.
No strings attached.
Plenty of options, but not every move takes you forward.
Together we find out where strategy, design and AI make the biggest difference, and start right there. Send us a no-obligation enquiry. We'll get back to you personally within 24 hours.
